We use so-called cookies on our website. Cookies are text files that are stored in or by your Internet browser on your computer system. When you visit our website, a cookie may be stored on your system. This contains an individual character string that can be used to identify your browser the next time you visit the website. In the following sections we explain in detail what types of cookies we use and what data is processed by using which kind of cookie.
1.1 Technically Required Cookies
These cookies are required for the navigation of the websites and to use their functions, such as accessing the secured areas of the website. Without these cookies, certain services such as registration of products or registration for trainings are not possible.
1.2 Performance and Functionality Cookies
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages.
Popular cookies are as follows. For other cookies, please refer to each website.
1.2.1 Google Analytics
Google uses this information on our behalf to evaluate the use of our online offer, to compile reports on the activities within this online offer and to provide us with further services connected with the use of this online offer. Pseudonymous user profiles can be created from the processed data.
We use Google Analytics only with the enabled IP anonymization configuration (“gat._anonymizeIp();”) to ensure an anonymized collection of IP addresses (so called IP-masking). This means that your IP address will be anonymized by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser is not merged with other Google data.
You can prevent Google from collecting and using your data (cookies and IP address) by downloading and installing the browser plug-in available here: https://tools.google.com/dlpage/gaoptout.
Further information regarding the data use for advertising purposes by Google, possible settings and objections can be found on the Google websites:
- https://policies.google.com/technologies/partner-sites ("Data use by Google when using our partners' websites or apps"),
- http://www.google.com/policies/technologies/ads ("Data use for advertising purposes"),
- https://adssettings.google.com ("Manage information that Google uses to show you advertising"),
- http://www.google.com/ads/preferences ("Determine which advertising Google shows you").
As an alternative to the browser add-on or within browsers on mobile devices, please click this link to prevent Google Analytics from collecting data on this website in the future. An opt-out cookie is stored on your device as a result. It bears the information that we may not store your data for Google Analytics. If you delete your saved cookies, you must click this link again.
1.2.2 Adobe Analytics
If the information on the website’s use generated by the cookie is transferred to an Adobe server, the settings ensure that the IP address is anonymized before geo-localization and is replaced with a generic IP address before storage. On behalf of OM Digital Solutions Group, Adobe uses this information to analyze the use of the website, create reports on the website activities and provide other services associated with the website and internet use for the website operator. The IP address which is processed by Adobe is not combined with other Adobe data. You can prevent the installation of cookies using an appropriate setting in your browser software. However, we point out that in this case you may not be able to use all of the functions of this website.
You can also prevent the recording of the data created by the cookies related to your use of the website (incl. your IP address) by Adobe and the processing of this data by Adobe by downloading and installing a browser plug-in available by clicking the following link: https://www.adobe.com/privacy/opt-out.html
1.3 Cookies used for Advertising or Social Media
These Cookies are set by third-parties and are used to collect information about the user's visited websites (web tracking) so that individualized advertising can be displayed.
Popular cookies are as follows. For other cookies, please refer to each website.
1.3.1 Google AdWords
On our websites we may use Google AdWords. Google AdWords is an online advertising program by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use, on the one hand, the remarketing function within the Google Adwords service. With the remarketing function, we can present adverts based on their interests to website users on other websites in the Google display network (Google itself, so-called “Google ads”, or on other websites). For this, the user’s interaction on our website is analyzed, e.g. the offers the user is interested in, to be able to show target adverts on other pages after visiting our website. To do so, Google saves a number in the user's browser when they visit certain Google services or websites in the Google display network. This user's visits are recorded via this number, which is referred to as a “cookie”. This number is used to uniquely identify a web browser on a particular computer and not to identify a person; personal data is not stored. You can deactivate the use of the cookie by Google by following this link, then downloading and installing the plug-in provided there: https://www.google.com/settings/ads/plugin. For more information on Google remarketing and the Google data privacy declaration, see: http://www.google.com/privacy/ads/
We also use so-called conversion tracking as part of the Google AdWords service. When you click on an advert placed by Google, a cookie is stored for conversion tracking on your computer/device. These cookies become invalid after 30 days, do not contain personal information and are not used for personal identification. The information obtained using the conversion cookie is used to produce conversion statistics for AdWords customers who have chosen conversion tracking.
You can prevent the installation of cookies by adjusting the relevant setting in your browser software; but in this case, we expressly point out that you may not be able to use the full functions of this website. You can also deactivate interest-related adverts on Google and interest-related Google adverts in the web (within the Google display network) in your browser by activating the “Off” button under http://www.google.com/settings/ads or deactivating it under http://www.aboutads.info/choices/. You can find additional information on related options and data privacy at Google under https://policies.google.com/privacy.
1.3.2 Social Network Advertising (Remarketing/Retargeting Cookies and Pixels)
On our websites we may use the function of Facebook Retargeting pixel (Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The remarketing or retargeting tags establish a direct connection between your browser and the Facebook server when you visit our website. A remarketing tag will be implemented on our website to perform this function. This will send the information about your visiting on our website directly to the Facebook server.
If you are logged in at your Facebook account at the same time, Facebook assigns this information to your user account. If you are not logged in, this information is immediately discarded by the respective provider.
If you do not want Facebook to associate the collected information directly with your Facebook account, you can disable the remarketing function "Custom Audiences" at https://www.facebook.com/ads/website_custom_audiences/. You must be logged in to Facebook.
Our online range may use functions of the LinkedIn network. The supplier is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. When calling up one of our pages containing LinkedIn functions, a link is made to the LinkedIn servers. LinkedIn is informed that you have visited our website and your IP address. If you click the LinkedIn “Recommend button” and are logged into your LinkedIn account, it is possible for LinkedIn to assign your visit to our website to you and your user account. As the provider of the site, we point out that we have no knowledge of the content of the transferred data and its use by LinkedIn. Data protection declaration: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
1.4 Social Plugins
Our website may use the Facebook plugins. When signing in on one of our websites and creating an account, you can choose to do so by connecting your Facebook account with our website. During registration as well as when logged into our website, information about your use of our website will be directly transferred to Facebook. We have no influence on the data gathered by Facebook. If you are logged into the social network, your use of our Website can be referenced to, and automatically show in your Facebook account.
The data controller for the Facebook service regarding the U.S. and Canadian users is: Facebook, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. The data controller for users outside the U.S. and Canada is: Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, 2 Dublin, Ireland. Information about privacy at Facebook can be found here.
Our website may use the Pin-it-button from Pinterest as a social network plug-in. When it is displayed or clicked, it creates a direct connection between your computer and the Pinterest server. Pinterest can collect personal and non-personal data from you. We recommend getting information on the types of data this covers, the purpose and scope of the data collection, the ongoing processing and use of the data by Pinterest as well as your rights and setting options to protect your private sphere by reading the data privacy information on pinterest.com.
You may, at any time, prevent LinkedIn from collecting data generated by the cookie and related to your use of the website and prohibit the processing of said data by LinkedIn by setting an opt-out cookie, which will prevent all future collection of your data when visiting this website. To download this opt-out cookie, click on the following link:
Deactivate LinkedIn Insight Tag
The opt-out cookie only applies in this browser and for our website, and will be stored on your device. If you delete the cookies in this browser, you will be required to re-download the opt-out cookie.
The data processing carried out with regard to the function of the “LinkedIn Insight Tag” is based on a legitimate interest we have in providing you with personalized adverts and analyzing the use of our website.